The CUB story

CUB IS AN INNOVATIVE AUSTRALIAN BRAND FOCUSED ON CREATING UNIQUE, PREMIUM PET PRODUCTS.

The CUB Story

CUB was founded in 2024 by siblings Eden and Matt Harper. The business is named after Eden's golden retriever, Cub. Matt is also a dog lover, parent to a cavoodle named Indigo.

Eden and Matt had the idea to create a pet business, focused on offering premium pet products at great value at the end of 2023. It took a year of product design, sourcing and iterating the range before the launch in late 2024.

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Created for our own

The idea for CUB was created when trying to source products for our own dogs, Cub and Indigo. We wanted the very best for our pups but in some instances found products lacking in features or needing improvement.

All product ideas are market research led, combining feedback from dog owners and extensive research on product categories.

We have many more unique ideas that we hope to bring to market, so your support is truly appreciated.